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Scotch House hires Yellow Door for repositioning

Fashion specialist Yellow Door has been appointed by luxury clothing group Scotch House to handle...Fashion specialist Yellow Door has been appointed by luxury clothing group Scotch House ... . Yellow Door, which specialises in raising brand profiles, has been working since February on advertising campaigns, window design and store layout with Scotch House. Yellow Door will take over all ...

STOP PRESS: Barclay Stratton lands Yellow Pages

Telephone directory company Yellow Pages has hired Barclay Stratton to handle the corporate...Telephone directory company Yellow Pages has hired Barclay Stratton to handle the corporate and brand PR for both Yellow Pages and the company s online phone information service, Talking Pages ... for the Yellow Pages. ...

Yellow Pages puts PR account up for review

Yellow Pages is reviewing its long-standing relationship with Biss Lancaster and is asking...Yellow Pages is reviewing its long-standing relationship with Biss Lancaster and is asking agencies to pitch for its six-figure PR account. Biss Lancaster has worked on Yellow Pages main ... -owned directory service. Yellow Pages is thought to have seen credentials from around 12 agencies and has ...

Yellow Pages woos SMEs advertisers with direct mail

LONDON – The owner of the Yellow Pages directory is running a direct mail campaign created...Yell, which also operates the Yell.com website and phone service Yellow Pages 118 247, is seeking ... , such as florists, plumbers and builders. The envelope carries the message "Advertise in Yellow Pages and there ... within a Yellow Pages classification has helped to generate. Amanda Phillips, managing director ...

Yell faces Yellow Pages price cap extension

LONDON - The prices Yellow Pages charges its advertisers are likely to remain capped...The commission also concluded that Yellow Pages' dominant position in the market is not at risk from the internet in the medium term. Yellow Pages, owned by Yell, has been subject to a price cap since 1997 and since 2001 has had to cut prices due to a price cap at six points below the rate ...

TILT expands Asrecommended range of door-to-door titles

LONDON - The Insert and Leaflet Team is adding to its range of door-dropped magazines.... Royal Mail will door-drop the new magazine to 1m homes throughout the UK in September. Since TILT ...

Yellow Pages unveils £2.8m TV drive

LONDON - A £2.8m advertising campaign for Yellow Pages is set to launch in September, building...the diversity of classifications in the Yellow Pages. One shows two women in a nightclub bathroom, applying ... of Yellow Pages publisher Yell, said: "Our five new advertisements will reinforce the 'Think Yellow Pages' message to directory users this autumn. Our aim is to encourage consumers to think of Yellow Pages or Yell ...

Big Yellow Self Storage appoints CHI to creative account

LONDON - The Big Yellow Self Storage Company has confirmed it has handed Clemmow Hornby Inge its...company over the next three to five years. David Ross, a non-executive director of Big Yellow, is a co-founder of Carphone Warehouse, which has a long-standing relationship with CHI. Neither Big Yellow nor Clemmow Hornby Inge were available for comment. Big Yellow Self Storage, which owns and operates 60 sites around ...

Diary: Big cheese with animal magnetism wins Yellow Pages

Broadbent, chairman of Barclay Stratton, impressed me with his reaction to the agency s recent Yellow Pages...I ve heard of some peculiar ways for agencies to celebrate account wins in my time but Christopher Broadbent, chairman of Barclay Stratton, impressed me with his reaction to the agency s recent Yellow Pages appointment. Broadbent was driving down to Sussex for a few days rest when Yellow ...

Standard Distribution changes name to Direct2Door

LONDON - Standard Distribution, the door-to-door distribution arm of North Wales Newspapers.... Steve Critchley, Direct2Door general manager, said: "Standard Distribution has a great reputation ... by a first-class delivery network." Direct2Door claims it can help its clients identify the best ... local audience," Critchley added. Direct2Door employs more than 2,000 news delivery boys children ...

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