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Weetabix 'Weetakid' by BBH

The app highlights the importance of a good diet. The game, designed by Yum Yum London, sees users take control of Weetakid, a yellow creature whose magical world has been robbed of all its energy by the Evil Eater, the galaxy s villain. Weetakid and his sidekick Nibbles, voiced by Brian Blessed. An AR ...

Lipton Yellow Label 'orchestra' by DDB Paris

Unilever has launched a new global campaign promoting its Lipton Yellow Label, the biggest...The TV ad, by DDB Paris, dwells on moments of inspiration tea drinkers can achieve after consuming Lipton Yellow Label Tea. ...

M&S 'wouldn't be christmas without' by RKCR/Y&R

Mince pies, a sweater from your gran and the ability to have everything delivered to your door are included as reasons why M S defines Christmas. ...

D&AD Awards 2009 - yellow Pencil winners - Integrated

The South African agency Lowe Bull picked up the only yellow Pencil in the integrated category...Click here to view the TV and cinema yellow Pencil winners Click here to view the online yellow Pencil winners Click here to view the print and poster yellow Pencil winners Click here to view the mobile yellow Pencil winners Click here for Garrick Hamm's view on the Black Pencil winners ...

Sector Insight: Yellow fats

sales in the process. The yellow fats sector has always been a major investor in marketing ... . Nonetheless, heavy use of yellow fats is in decline, according to TGI.More than one in three people has cut ... , but their health benefits are not always under-stood, causing sceptical consumers to stay away. Yellow fats ...

ANALYSIS: Yellow fats in healthy state

Once a static market, the yellow fats sector has undergone a recent renaissance. Brand owners...Once a static market, the yellow fats sector has undergone a recent renaissance. Brand owners ... agencies working late at the moment is the dubiously named but lucrative yellow fats market, worth ... interest in a previously dull market. Yellow fats is one of the few markets to come full circle ...

CAMPAIGN MEDIA AWARDS 1998: The Phonesites Award - Best Use of Outdoor - Yellow Pages

Yellow Pages...Yellow Pages The object of the campaign was to reverse the decline in the use of Yellow ... stereo users on the Underground by advertising on tube car panels. WINNER Title: Yellow ... Account Planner: Lucy Edge Client: Yellow Pages Brand/Product: London Marketing ...

Unilever launches global Lipton Yellow Label campaign

LONDON - Unilever has launched a new global campaign promoting its Lipton Yellow Label, the biggest...drinkers can achieve after consuming Lipton Yellow Label Tea. Set in 1966, we see composer Lalo Schifrin ... Turkey, Russia, Poland, Chile, Australia and Japan. However, Lipton Yellow Label is not promoted ...

Sector Insight: Yellow fats and edible oils

Although it has been hit by price hikes and targeted by health campaigners, the yellow fats...From butter for bake-offs to liberal drizzlings of extra virgin olive oil, yellow fats and edible ... saturated yellow fats may be more associated with bygone times, the revival of home-cooking and food ... market for yellow fats (butter, margarine and spreads) and edible oils is forecast to reach 1.6bn ...

Scottish Leader enlists Yellow M to widen appeal

Independent distiller Burn Stewart has picked Yellow M to handle its Scottish Leader whisky brand, with a brief to make it popular outside its Scottish heartland. The agency picked up the work, which is worth less than pounds 1m, following a competitive pitch. Activity is likely to focus ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.