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THING WE DON'T ... Tetley's Tea Folk being usurped It is with a heavy heart that we hear the Tetley Tea Folk, who had been absent from the brand's ads for a decade until their comeback in 2010 ... the Tea Folk will still appear in the work, expected to break next month, we hear their world is being ...

Tetley reduces Tea Folk role in summer campaign

Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part...The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature ... in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian

Sector Insight: soap, bath and shower

and has worked in a variety of categories from savoury to tea. His roles have spanned across finance ...

Wallace and Gromit star in Jubilee tea party film

The charity will screen the exclusive one-minute film at Jubilee-themed tea parties at 70 National Trust properties. The film, dubbed 'A Jubilee Bunt-a-thon', features the pair preparing bunting for the celebrations. The campaign has been created to attract greater footfall at its properties over the long Jubilee ...

Things we like

this week, using the hashtag title InTheMorningIMustHave. Along with coffee, tea and the perhaps less ...

Unilever tops 2012 Marketing Society Awards nominations

Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

tea distributor All About Tea's identity, to help it cut through in a 'sea of sameness ... fresh generation of gin drinkers, while respecting our strong heritage.' ALL ABOUT TEA Wholesale tea distributor All About Tea wanted to hone its offer, further its reach, retain its warehouse feel ...

Starbucks marketer Ian Cranna on changes at the coffee chain

. And another thing Cranna has always preferred coffee to tea. THE CAMPAIGN The Olympics overhaul ...

How the Tesco brand lost its value

. Pour yourself some tea, luv. There's something we need to talk about. If they get the audience ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.