Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian
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Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part...The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature ... in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
and has worked in a variety of categories from savoury to tea. His roles have spanned across finance ...
Wallace and Gromit star in Jubilee tea party film
04 May 2012 | by Sarah Shearman
The charity will screen the exclusive one-minute film at Jubilee-themed tea parties at 70 National Trust properties. The film, dubbed 'A Jubilee Bunt-a-thon', features the pair preparing bunting for the celebrations. The campaign has been created to attract greater footfall at its properties over the long Jubilee ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
tea distributor All About Tea's identity, to help it cut through in a 'sea of sameness ... fresh generation of gin drinkers, while respecting our strong heritage.' ALL ABOUT TEA Wholesale tea distributor All About Tea wanted to hone its offer, further its reach, retain its warehouse feel ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
. And another thing Cranna has always preferred coffee to tea. THE CAMPAIGN The Olympics overhaul ...
Plusnet drops Yorkshire from strapline
11 Apr 2012 | by Daniel Farey-Jones
Broadband provider Plusnet is changing its strapline from "good honest broadband from Yorkshire...Despite the switch, the company is not moving its customer service operation from Yorkshire ... . It first used "good honest broadband from Yorkshire" in 2010 after appointing Karmarama as its retained advertising agency. Last year the company ran an ad to celebrate Yorkshire Day as part of a Yorkshire ...
Adwatch (April 4) ) top 20 recall: The Guardian
04 Apr 2012 | by Gareth James, Executive creative director, TMW
3 ( ) Yorkshire Tea Beattie McGuinness Bungay/ MediaCom North 40 ...
HSBC signs four-year Cutty Sark sponsorship
23 Mar 2012 | by Matthew Chapman
of the old tea clippers. Today it is an emblem of Britain's heritage as a pioneer of global trade ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
