Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian
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Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part...The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature ... in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ...
Clipper Tea turns to Aardman Animation for TV push
25 Apr 2012 | by Kate Lloyd
Organic and Fairtrade drinks producer Clipper Tea is rolling out a TV campaign promoting its...for Yorkshire Tea, npower , Cheerios and Reggae Reggae Sauce ads in the past. Iain Whiteley ... Warl, features a long line of mugs dancing past a box of Clipper Everyday tea while being filled with tea bags and hot water. The agency hopes the queue of cups will reflect Clipper's position ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
. And another thing Cranna has always preferred coffee to tea. THE CAMPAIGN The Olympics overhaul ...
PG Tips launches Easter ad
05 Apr 2012 | by Sara Kimberley
in black tea in recent years. "The TV advert will help to communicate how the range offers consumers high-quality, fresh-tasting products and greater choice within black tea, to suit different moments ...
Tetley picks Emanate to focus on women and differentiate brand
30 Mar 2012 | by John Owens
The tea giant, owned by Tata Global Beverages, has brought in Emanate to deliver consumer PR support for the existing range and future product launches. The appointment follows a competitive pitch ... the differentiation drive but added: It's about celebrating the tea-drinking occasion and the role it plays in people ...
Waitrose launches Easter ad starring 10-year-old 'Heston'
20 Mar 2012 | by Matthew Chapman
of hundreds of other applicants. Waitrose's hot cross buns are soaked in Earl Grey tea and contain ...
The Tea Council hires Threepipe to make tea 'cool again'
12 Mar 2012 | by Sara Luker
The Tea Council has called in Threepipe to help promote tea's health benefits and make it 'cool...-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... of tea. Threepipe co-founder Jim Hawker said: We re going to target the young people who choose to drink coffee or water over tea and we re putting together a three-year plan to make tea cool again ...
Twinings to build on Gets You Back To You campaign
29 Feb 2012 | by Ed Owen
"Hill", produced by Psyop in LA and directed by Kylie Matulick and Paul Kim, is a sequel to last year's "sea" , which featured a cover of The Calling's 'Wherever You Will Go', by Charlene Soraia. This ad for the tea brand also features an emotive cover, this time of Fleetwood Mac's 'Go Your Own Way ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
