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The Tea Council has called in Threepipe to help promote tea's health benefits and make it 'cool...-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... of tea. Threepipe co-founder Jim Hawker said: We re going to target the young people who choose to drink coffee or water over tea and we re putting together a three-year plan to make tea cool again ...
The Rare Tea Company is launching a viral ad campaign for its Royal Air Force tea range...of flying Spitfires and cannons being fired, while Armstrong says: "Drink RAF Tea and stand up for our chaps who shot all those Fokkers out of the skies." The special-blend tea will be sold in Sainsbury ... . Henrietta Lovell, founder of The Rare Tea Co, said: "It s a bespoke blend a really old school British leaf ...
Yorkshire Water has called a review of its £2 million creative and media accounts....The utilities company has issued a statutory tender for the work, with agencies required to submit their interest in the activity by 14 December. Yorkshire Water is looking for a single agency to provide ... to extend the agreement for a further 12 months. Yorkshire Water has previously used its in ...
Dentsu has won the pan-European advertising account for Tetley tea from incumbent TBWA/Paris....regions, where tea, as a product, is in the ascendancy. This is particularly true of the Russian market, which continues to be the largest importer of tea followed, by the UK, US, Pakistan and Japan. Dentsu ... , is set to launch a nostalgic TV ad for the tea brand towards the end of the year, which will include ...
Yorkshire Building Society has announced plans to acquire the Norwich & Peterborough Building.... The combined group, which will go under the Yorkshire Building Society name, will have assets exceeding 30bn ... will also continue to operate for a minimum of two years, with the Yorkshire identifying "virtually no overlap" in branch network. With the FSA granting consent for an approach to be made by the Yorkshire ...
Unilever is to expand its PG Tips range with the launch of a speciality-tea sub-brand to tap...campaign. One industry insider said the launch indicated a fresh direction for Unilever's tea strategy in the UK. 'This is interesting because, up until now, it has brought out speciality teas under its Lipton brand.' Speciality teas, boosted by the performance of products from brands such as Twinings, posted ...
The long-awaited relaunch of the Tetley Tea Folk began this week during Monday evening's edition...The TV ad sees the re-emergence of the animated characters after a 10-year hiatus, and will be followed by a second ad in the near future. Tetley will be hoping that the 9m campaign, created by MCBD, will attract younger tea drinkers and cement its overall lead in the market. ...
The review, which covers media duties for its Tetley tea products, will be led by Adrian Mooney, who joined Tata Global Beverages in September as the vice-president of marketing for UK, Ireland and South Africa. Starcom MediaVest is the incumbent on the account and will take part in the pitch ...
Tetley Tea is looking to extend into the children's market with the launch of a caffeine...: 'We're a nation of tea drinkers, so it makes sense to have a version of our favourite beverage for children.' Separately, Tetley plans to revive its well-known animated brand characters, the Tea Folk ...
MediaVest has retained the £4 million media planning and buying account for Tetley tea after a
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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