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Twinings is just Ayling's cup of tea...Twinings: ready for new campaign John Ayling and Associates has been appointed to handle the £500,000 TV planning and buying account for Twinings teas. Twinings has a five per cent share of the total tea market, but holds brand leader positions in the speciality teas and fruit ...
LONDON - Dr Stuart's Teas has overhauled its packaging to emphasise its herbal teas' health...The revamp, by Pearlfisher, uses illustrations to convey each variant's qualities. The Green Tea pack carries an image of a dragon emerging from a teapot along with the line "The wisdom of the Asians ... the fruit teas, while blue is used for the herb variants. The strapline "Extraordinarily good teas" replaces ...
The Rare Tea Company is launching a viral ad campaign for its Royal Air Force tea range...of flying Spitfires and cannons being fired, while Armstrong says: "Drink RAF Tea and stand up for our chaps who shot all those Fokkers out of the skies." The special-blend tea will be sold in Sainsbury ... . Henrietta Lovell, founder of The Rare Tea Co, said: "It s a bespoke blend a really old school British leaf ...
Twinings, the speciality tea company, is to take on brands such as Tetley, Typhoo and PG Tips....35 respectively, is being branded as 'a new tea for every day'. The TV ads, created by Leagas Delaney ... is handling media planning and buying. Earlier this month, Twinings overhauled its specialty tea portfolio ... ; Aromatics, including Earl Grey; Twinings , flavoured black teas; and The Reserve range of green teas. ...
Communique PR has won a pitch to handle the PR for an organic tea brand recently bought...for Good Earth Teas. The Californian premium tea range specialises in innovative flavours and medicinal and herbal varieties. Good Earth Teas was founded in 1972 but was only launched in the UK early this year. The 100 per cent organic range includes flavours such as Organic Harvest Berries Red Tea and Organic Mango ...
LONDON - The London Tea Company has unveiled fresh branding for its herbal-tea range to target
Soft-drinks brand Snapple is to launch a range of white teas in the UK to attract health..., and will compete with brands such as Twinings and Arizona. The launch of the teas, which contain high levels of antioxidants, follows Tetley's introduction of a 'healthier' tea range, Aqua T, targeting a similar market (Marketing, 12 April). White tea has grown in popularity over the past few years, with skincare brand ...
Tetley is set to enter the £40m speciality tea market and has appointed Jackie Cooper PR...and herb teas including Summer Berry Merry, Orange and Peach, Earl Grey and Vanilla, Rooibos and Vanilla and Camomile Smile hit shops this month. Tetley has a large slice of the £700m mainstream tea market but has made only minor steps into the speciality tea market, said Kalman. JCPR was appointed after a three ...
Tea brand Twinings has signed up Golley Slater on a project basis to promote its speciality...The agency was brought in by the company to help promote Twinings product lines such as Earl Grey and Winter Chai. The brief involves targeting mainstream tea-drinkers who traditionally steer away from specialist teas, and encouraging them to con sider drinking other types of tea in addition to their regular ...
LONDON - Sri Lankan tea brand Dilmah is to launch its ethically sourced tea in the UK this autumn...Dilmah will launch its range of six Ceylon teas in the UK in Tesco, Sainsbury s and Waitrose from ... sourced product from a family-owned business, that would appeal to tea connoisseurs. Dilmah said: [the product] separates Dilmah from many other major brands, whose product is a mixture of tea from several ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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