03 Jul 2008
| by Caroline Lovell
LONDON - Yorkshire Tea has called a review of its creative account..... The tea brand, owned by Taylors of Harrogate, includes Yorkshire Tea, Yorkshire Gold and Yorkshire Tea ...
and developing countries. A spokesman for Yorkshire Tea confirmed that it is in early-stage discussions with a number of undisclosed advertising agencies. He added: We are reviewing the Yorkshire Tea brand ?to see ...
04 Aug 2005
| by by Kate Nicholson
LONDON - Yorkshire Tea, the brand owned by the family-run Taylors of Harrogate, is reviewing its...the taste of Yorkshire Tea and raise awareness and sales outside its northern heartland.
A £2m television campaign will promote the product's three variants: Yorkshire Tea, Yorkshire Tea for hard water and Yorkshire Gold.
In 2003, the Bath-based advertising agency South developed a TV ad for Yorkshire Tea ...
28 Aug 2008
| by Kate Nettleton
LONDON - Yorkshire Tea, the Taylors of Harrogate-owned tea brand, has appointed Beattie McGuinness...with the tea brand to a close. It is understood that Love was involved in the early stages of the pitch. BMB will take responsibility for print, TV and outdoor advertising across the Yorkshire Tea, Yorkshire Gold and Yorkshire Tea for Hard Water brands. The agency plans to launch its first TV commercial for Yorkshire Tea ...
15 Jun 2005
Tea brands are having to get healthier as the traditional brew loses its appeal, writes Jane....3 24.9 8.1 35.5
2 Brooke Bond 4.2 24.3 7.7 33.8
3 Taylors Yorkshire Tea 1.7 9.8 0.8 3.5
4 ...
The Background
Tea may still be an inherent part of British society, but in our fast ...
is on the wane as other drinks step into the breach. In 2002, the tea market was worth £655m, but sales declined ...
14 Feb 2007
| by Jane Bainbridge
The popularity of green and herbal tea is countering a fall in sales of traditional tea bags....2.9 2.8 2.7
5 Yorkshire Tea 1.8 2.5 2.6
6 Lyons ...
THE BACKGROUND By 2005, tea consumption among 25- to 34-year-old women had halved since
the 70s ...
, research by health nutritionists found
drinking three cups of tea a day could cut the chances of a heart ...
06 Sep 2006
| by by Staff
LONDON - Dr Stuart's Teas has overhauled its packaging to emphasise its herbal teas' health...The revamp, by Pearlfisher, uses illustrations to convey each variant's qualities. The Green Tea pack carries an image of a dragon emerging from a teapot along with the line "The wisdom of the Asians ...
the fruit teas, while blue is used for the herb variants. The strapline "Extraordinarily good teas" replaces ...
23 Mar 2005
| by Mark Sweney
Twinings, the speciality tea company, is to take on brands such as Tetley, Typhoo and PG Tips....35 respectively, is being branded as 'a new tea for every day'.
The TV ads, created by Leagas Delaney ...
is handling media planning and buying.
Earlier this month, Twinings overhauled its specialty tea portfolio ...
; Aromatics, including Earl Grey; Twinings , flavoured black teas; and The Reserve range of green teas. ...
13 Sep 2006
| by by Staff
LONDON - The London Tea Company has unveiled fresh branding for its herbal-tea range to target
11 May 2005
Twinings is expanding its Green Tea range to capitalise on consumer desire for healthier drinking...It is adding Pear Apple and Pineapple Grapefruit teas and will back them with a television ...
it split with Twinings last week.
As with Twinings' current TV ads for its everyday tea, the campaign stars Stephen Fry, who is shown drinking a different flavour of green tea each day. The company aims ...
22 Aug 2008
| by Noel Bussey
Abbott Mead Vickers BBDO will handle the company's speciality teas while WCRS will take on the duties for Options and Ovaltine. Adam Eve will work on the launch of the company's Everyday Tea - a competitor to brands such as PG Tips and Yorkshire Tea. The account, which was previously handled by Lowe ...
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