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Clipper Tea turns to Aardman Animation for TV push

Organic and Fairtrade drinks producer Clipper Tea is rolling out a TV campaign promoting its...for Yorkshire Tea, npower , Cheerios and Reggae Reggae Sauce ads in the past. Iain Whiteley ... Warl, features a long line of mugs dancing past a box of Clipper Everyday tea while being filled with tea bags and hot water. The agency hopes the queue of cups will reflect Clipper's position ...

The Tea Council hires Threepipe to make tea 'cool again'

The Tea Council has called in Threepipe to help promote tea's health benefits and make it 'cool...-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... of tea. Threepipe co-founder Jim Hawker said: We re going to target the young people who choose to drink coffee or water over tea and we re putting together a three-year plan to make tea cool again ...

Plusnet drops Yorkshire from strapline

Broadband provider Plusnet is changing its strapline from "good honest broadband from Yorkshire...Despite the switch, the company is not moving its customer service operation from Yorkshire ... . It first used "good honest broadband from Yorkshire" in 2010 after appointing Karmarama as its retained advertising agency. Last year the company ran an ad to celebrate Yorkshire Day as part of a Yorkshire ...

Aldi 'tea' is most-liked ad of 2011

Aldi's "tea" ad has been crowned the most-liked ad of 2011, according to new research....The ad, created by McCann Manchester, which launched in August, features a woman sitting next to packs of PG Tips and Aldi tea, saying: "I don't like tea. I like gin". Despite drawing complaints from members of the public who claimed the ad made a joke of alcoholism, the ad beat off competition ...

Tetley reduces Tea Folk role in summer campaign

Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part...The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature ... in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

Wallace and Gromit star in Jubilee tea party film

The charity will screen the exclusive one-minute film at Jubilee-themed tea parties at 70 National Trust properties. The film, dubbed 'A Jubilee Bunt-a-thon', features the pair preparing bunting for the celebrations. The campaign has been created to attract greater footfall at its properties over the long Jubilee ...

Tata calls £4m Tetley tea media review

The review, which covers media duties for its Tetley tea products, will be led by Adrian Mooney, who joined Tata Global Beverages in September as the vice-president of marketing for UK, Ireland and South Africa. Starcom MediaVest is the incumbent on the account and will take part in the pitch ...

Department for Work and Pensions appoints Yorkshire Post political editor

of the Yorkshire Post, as chief press officer.

Brand Manager of the Week: Amy Holdsworth

Marketing manager for Tetley Tea, Tata Global Beverages...more Tetley Tea than I can possibly drink in a lifetime. What marketing trend is dominating your ...

My Desk: Steve Henry

-of-the-range water pistol. This one looked amazing but I can't actually make it work. A Starbucks cup of Yorkshire Tea (8). I'm always drinking tea or coffee. Which is probably why I can't sleep. There's another ...

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