Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
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TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
on YouTube), so the launch eschewed TV ads in favour of an immersive online game, created by Simon Cowell ...
Flack's Week: 10 February
10 Feb 2012
it, go to YouTube and search for 'Katie Neiman with Michael Bolton' ... Leeds-based Chocolate PR ...
CREATIVE STRATEGY: Snickers scores with a sweet insight
09 Feb 2012 | by Simon S Kershaw
at this ad: http://www.youtube.com/watch?v=KlrgAGiv9ZY We open on a footballers' changing room ...
Focus: The FTSE 100 social media index
09 Feb 2012 | by Kate Magee
by ranking the companies on their use of blogs, Facebook, Twitter and YouTube for corporate reputation ... fans, Twitter followers and tweets and number of video views on YouTube. It takes a company ... companies have seen increases of: - 71% in Twitter followers - 50% in Facebook fans - 50% in YouTube views ...
Honda plots to overhaul customers' online journeys
08 Feb 2012 | by Sarah Shearman
nearly 14 million views on YouTube and came top of last week's Campaign's viral chart , due to its pre ...
Chrysler 'it's half-time in America' by Wieden & Kennedy Portland
06 Feb 2012
The ad is also on the brand's YouTube channel and viewers are encouraged to interact with the campaign through Facebook or Twitter. ...
Volkswagen and Honda reign supreme at Super Bowl 2012
06 Feb 2012 | by Sara Kimberley
work to drive his new CR-V. The ad by RPA has racked up more than 12 million views on YouTube and 11 ... to attract up nearly five million views on YouTube and has been shared over 30,979 times in the past 24 hours ... more than 23 million views on YouTube and 15,944 shares in the past 24 hours. A comical vampire ...
Brand barometer: Social media performance of Müller
03 Feb 2012 | by Gemma Charles
Social brand tracker The turmoil at M ller appears to be reflected in its social strategy. On YouTube it remains focused on 'W nderful Stuff', at odds with its Facebook page. A significantly reduced reach score highlights the need for fresh, engaging content. Methodology: The Social Media ...
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