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BBH at Thirty

29 Mar 2012 | by Claire Beale

launched with an independent spirit: when the world zigs, zag, and the black sheep and all that, which I ... ." Nigel Bogle founder and group chairman, BBH "When the world zigs, you zag." Sir John Hegarty ...

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

, to be different, to zig to the world's zag. John Lewis has done it. And now, in its own way, so has Waitrose ...

Taking the plunge into IP

01 Jul 2011 | by Neil Munn

intellectual property may not be for all, Neil Munn of BBH Zag says....Hegarty set up BBH Zag, a ventures business focused on developing and co-owning brands, providing ... . Five years on, our commitment to Zag is firmer than ever. Zag's journey has taken it to much of the UK ... that cost you money, hires that represent risk. For example, to head up Zag in New York, we hired Chris ...

BBH establishes new venture capital fund

31 Mar 2011 | by Anne Cassidy

invention unit, Zag, is providing an initial "cornerstone" investment to start the fund, which is aiming ... new businesses establish themselves and grow. Zag, which was launched in 2006 and floated on AIM ... , and Bo Peep, an accessories brand. Neil Munn, the Zag chief executive, said: "The Black Sheep Fund ...

Close-Up: Shocking stunt for St John Ambulance

12 Nov 2010

saved their lives. It was supported by a branded First Aid App produced by Zag earlier this year ...

CREATIVE STRATEGY: Are agencies marketing themselves out of the current mess?

29 Jul 2010 | by Simon S Kershaw

Levi's ad and uses the line "When the world zigs, zag". Does the website live up to the mantra ...

Close-Up: Why Levi's proved to be such a good fit for BBH

23 Jul 2010

is led by the ideal: "When the world zigs, you zag." Our original brief was just the UK and Northern ... a fashion brand, it would eventually go out of fashion. The advertising had to constantly zag while ... . The other thing this brand taught us. If you keep zagging, you'll keep surprising. And that's what turns ...

Lessons from the cdp legacy

16 Apr 2010

with a blank sheet of paper. Today, there's too much zig-zagging." SIR FRANK LOWE - Founder, Lowe ...

BBH floats Ila rape alarm company on AIM

10 Mar 2010 | by Noel Bussey

brand invention arm Zag, on the Alternative Investment Market with a market value of more than £4.5m....Normal 0 0 1 111 512 17 3 779 11.773 0 0 0 The personal alarm, which looks like a mobile phone and emits a female scream instead of the classic alarm sound, was floated as Ila Security on Friday, following a reverse takeover of Baylon Holdings. BBH launched Zag ...

Profile: Catalogue of changes

03 Feb 2010

-store changes such as a 'zig-zag' layout for browsing tables, and touchscreen stock-check machines. Admittedly ...

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