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Strathmore Spring Water is launching its first TV campaign following the company s 15m acquisition by Barr Soft Drinks last year. The TV spot, which attempts to give the brand an edgy, youthful image, is part of a 1m marketing campaign for the brand in Scotland. Strathmore, which is already the top ...
Chairman of the British Brands Group, Andrew Redpath examines the ongoing acquisition of Safeway...The forthcoming acquisition of Safeway has been hailed as the last great merger in the UK grocery ... by Tesco s acquisition of T S Stores in the convenience sector. Such trends have great significance ... in determining the public interest issues arising from such acquisitions. Historically, the focus has been ...
More hails taxi acquisition...Following last year's acquisition of Barnett's Taxi Advertising, More Group UK has snapped up Taxi Media in a move that will create the largest taxi advertising company in the UK. Andrew Barnett will head up the new company, with Lloyd Keisner taking the role of sales director. The combined ...
VUP acquisition contested...The ? 1.2bn acquisition of Vivendi Universal Publishing by listed French media ... of the acquisition on April 14, meaning that the Commission has until May 22 to give its green light or to launch a ... houses such as Gallimard, La Martiniere and Seuil have opposed the acquisition of VUP. They fear ...
LONDON - The July acquisition of The Search Works by TradeDoubler, the digital marketing outfit...the quarter increased by 39% to SEK 166.2m. The company noted that its acquisition, in July this year ... Cooper, CEO, said: TradeDoubler has further strengthened its market position through the acquisition ...
customer acquisition programme with a series of targeted mailings....Cahoot, the fledgling Abbey National-owned internet bank, is embarking on the first stage of a customer acquisition programme with a series of targeted mailings. The firm, which suffered severe ... and services if they are to fulfil expectations about customer acquisition and retention. We believe ...
Research outfit TNS has boosted its market share with the acquisition of an Irish media monitoring
acquisition for Chariol, an enterprise set up last November to build an information technology group. Chariol...Virtual Internet, a web-hosting and electronic commerce services provider, has become the first acquisition for Chariol, an enterprise set up last November to build an information technology group. Chariol will now trade under the Virtual Internet name. ...
signed acquisition deals with distributors Warner Bros International Television Distribution...Airing over several years, the new acquisitions will add variety to the films available on TCM as well as backing up original TCM-produced content. Classic Hollywood movies will remain the mainstay of the channel, but research has pointed to a growing youthful audience and popularity ...
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