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Omnicom has announced it is acquiring London's Adam & Eve in a deal estimated to be worth around £60 million. A&E will now be merged into DDB London.
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.
A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye...The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be the next British household name to be acquired by an Asian company. It follows the recent takeover of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ...
in 2011 after a year of investment and acquisition....added that the group has a very attractive portfolio of potential acquisitions covering a number ...
Longtuo has e-commerce expertise in creative, customer acquisition and marketing solutions. The company, set up in 2000, employs 140 people in its Beijing, Shanghai and Guangzhou offices. Publicis ... Renault as well as a number of blue-chip Chinese firms. As part of the acquisition, Longtuo's chief ...
acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...
Following the acquisition, Mawhinney has joined Big as creative director to lead its 25-strong creative department. He will report to Big's chief executive and executive creative director, Dylan Bogg. The deal went through on Tuesday for an undisclosed cash sum. Quorum's only client, Quorn, will move to Big ...
by the firm's potential £1bn acquisition by Vodafone, which at the time of PRWeek going to press was still ...
by the firm s potential 1bn acquisition by Vodafone, which at the time of PRWeek going to press was still ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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