Birds Eye launches Clarence's Cookbook app on Facebook
31 May 2012 | by Sarah Shearman
that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...
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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.
Chime agrees sale of PR businesses to Lord Bell
31 May 2012 | by Sara Luker
, the group's growth prospects will be strong with a good acquisition pipeline, including international opportunities already identified and funds available to make these acquisitions. Also read: Lord Bell ...
Hearst Magazines offloads Coast and Psychologies
29 May 2012 | by Daniel Farey-Jones
year as part of an international acquisition by Hearst, which owned Natmags. The licence to publish ...
Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
Financial results to be published by Companies House later this week are expected to show the acquisition of Channel 5 television from RTL in July 2010 for 99.1m has helped transform Northern Shell's fortunes. The company generated turnover of 688.8m in the year to 31 December 2011, up 31% from 524.8m ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
acquisition has shown - it s that a network is more valuable than an audience. This isn t new. Think ...
ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...
My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
. Once at the hotel, I Skype call Simonetta, our head of user acquisition, to follow up on a few deals we ...
Diary: Don't you love a denier?
31 May 2012
for weeks, along with other potential acquisitions. Despite all parties denying it, they've chosen to run it ...
Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
for straight name awareness from the title sponsorship. It's not a direct customer acquisition-focused effort ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
