Kinder Bueno launches 'Try Me Free' customer acquisition drive
07 Mar 2012 | by Matthew Chapman
Chocolate brand Kinder Bueno is attempting to attract new consumers with a 'Try Me Free' television campaign.
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Game and Gamestation brands survive following acquisition
02 Apr 2012 | by Matthew Chapman
Game Group has been saved by private investment firm OpCapita in a move that will safeguard more than 3,000 jobs and ensure that the Game and Gamestation brands continue to exist on the high street.
Blockbuster launches 'most aggressive' customer acquisition drive
20 Jan 2012 | by Matthew Chapman
Movie rental chain Blockbuster is running its "most aggressive" customer acquisition campaign by offering two weeks of free physical film rentals to those who sign up in its stores.
Starbucks enters juice market with $30m acquisition
11 Nov 2011 | by John Reynolds
Starbucks is paying $30m to acquire US juice business Evolution Fresh as it looks to tap into the growing demand for healthy food and drink.
Ipsos completes acquisition of Synovate
13 Oct 2011 | by Emily Tan
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.
Diageo makes landmark Chinese spirit acquisition
28 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Diageo is taking a majority stake in one of China's biggest spirits companies, Sichuan Chengdu Quanxng Group.
Hotline: Hearst's acquisition bid still being approved by regulators
10 Jun 2011
Hearst's bid to acquire Lagardere's international magazine business is still being approved by regulators on a regional basis in Europe and Asia.
Microsoft confirms $8.5bn Skype acquisition
10 May 2011 | by Ed Owen
Skype will help Microsoft to create the "future of real-time communications", Microsoft's chief executive Steve Ballmer has claimed, after agreeing the $8.5bn (£5.2bn) acquisition of the internet telephony pioneer.
British Gas steps up customer acquisition drive
18 Apr 2011 | by Daniel Farey-Jones
British Gas has struck a year-long £1m partnership deal with Home Move Box, which targets those moving home with a range of special offers.
AOL: the strategy behind the HuffPo acquisition
16 Feb 2011 | by Adam Woods
Will AOL's purchase of the Huffington Post turn out to be good or bad news for it, asks Adam Woods.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
