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- 2002 (1)
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- PR Week UK (1)
ANALYSIS: Publicis buying spree to bolster PR - The acquisition of Bcom3 last week by French giant Publicis can only mean a growth spurt ahead for the new group's major PR brand, says Ben Bold
22 Mar 2002 | by BEN BOLD
Addressing the 'London 2000' conference on the future of marketing services in June of that year, WPP group CEO Martin Sorrell predicted that the research and PR industries were set for a period of consolidation.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
