Alterian expands social media offer with Intrepid acquisition
01 Sep 2010 | by Staff
Alterian, which makes technology to support marketing campaigns, has bought a social media analytics consultancy called Intrepid.
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Experian in first social media acquisition of 2011
17 Jan 2011 | by Daniel Farey-Jones
Experian has added social media to its product range with the acquisition of a majority stake in Techlightenment, a data-driven business headquartered in the UK, for an undisclosed sum.
Oxfam appoints WPN to donor acquisition DM account
15 Apr 2010 | by Matt Williams
LONDON - Oxfam GB, the UK's largest development charity, has appointed Watson Phillips Norman to handle the digital and direct marketing for its donor recruitment work.
Boden turns to Experian for customer acquisition platform
30 Mar 2010 | by Joe Thomas
LONDON - Boden, the mail order clothing retailer, has appointed Experian to boost its customer acquisition marketing activities.
Development charity appoints TDA to donor acquisition brief
15 Mar 2010 | by Matt Williams
LONDON - Practical Action, the development charity that aims to enhance lives in some of the world's poorest areas, has appointed TDA to handle its digital and direct marketing activity.
Twitter welcomes ExactTarget acquisition of CoTweet
03 Mar 2010 | by Gordon MacMillan
LONDON - Email marketing firm ExactTarget has bought corporate Twitter business CoTweet, which is used by a host of blue chip companies to manage parts of their social media operations.
Carole Nash appoints JaywingDMG to handle customer acquisition
02 Jun 2009 | by Daniel Farey-Jones
LONDON - Motorcycle insurance specialist Carole Nash has awarded JaywingDMG its entire budget for customer acquisition direct marketing, which it formerly handled in-house.
LoveFilm divides acquisition task
31 Mar 2009 | by Joe Thomas
LONDON - LoveFilm, the UK's biggest online DVD and games rental service, has appointed sister digital agencies Quant and Presky Maves to handle its customer acquisition account.
Tangent Communications expands with Lateral acquisition
06 Mar 2009 | by Sarah Crawley-Boevey
LONDON - Digital and direct marketing group Tangent Communications has bought digital agency Lateral for an undisclosed sum.
Opinion: Time to move on from acquisition to marketing programmes
29 Jan 2009 | by Matt O Brien
During the last six years, online marketers have had considerable success with acquisition programmes -- growing their sales volumes from the rich pickings afforded by the burgeoning online channel.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
