Publicis and WPP continue digital acquisition spree
18 Jan 2012 | by Daniel Farey-Jones
Publicis Groupe has bought French digital agency Mediagong, while WPP has acquired a third of Australian digital marketing agency DTDigital.
Click
to remove filters
Pelham Bell Pottinger has been called in by one of Canada's biggest pension funds as it pursues an acquisition of UK leisure firm Goals Soccer Centres.
Publicis Groupe has bought French digital agency Mediagong, while WPP has acquired a third of Australian digital marketing agency DTDigital.
Starbucks is paying $30m to acquire US juice business Evolution Fresh as it looks to tap into the growing demand for healthy food and drink.
Ipsos' half a billion pound acquisition of Synovate from Aegis could be seen as a risk in these difficult economic times but, says Ipsos MORI chief executive Ben Page, "it's a risk worth taking".
SapientNitro has acquired DAD, the digital and direct marketing agency, in a deal worth £26 million.
Aegis Media has completed the acquisition of MediaVest Manchester and rebranded the agency as Carat.
Diageo is taking a majority stake in one of China's biggest spirits companies, Sichuan Chengdu Quanxng Group.
Digital music company Shazam has made its first acquisition with the purchase of the Synchronized Lyrics technology from Silicon Valley firm Tunezee.
Skype will help Microsoft to create the "future of real-time communications", Microsoft's chief executive Steve Ballmer has claimed, after agreeing the $8.5bn (£5.2bn) acquisition of the internet telephony pioneer.
WPP has agreed to acquire Commarco, the parent company of German agency Scholz & Friends, for an undisclosed sum.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.