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Ipsos' half a billion pound acquisition of Synovate from Aegis could be seen as a risk in these difficult economic times but, says Ipsos MORI chief executive Ben Page, "it's a risk worth taking".
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.
From Picasa in 2004 to Motorola in 2011, Google is no stranger to putting its hand in its pocket for large and small deals.
Google has acquired the daily offers startup, Dealmap, for an undisclosed sum, as it looks to grow its share in the location-based deals marketplace.
Digital music company Shazam has made its first acquisition with the purchase of the Synchronized Lyrics technology from Silicon Valley firm Tunezee.
AOL's net income plummeted 86% to $4.7m (£2.8m) from $34.7m for the three months to 31 March, with profits down from $78m to $11.2m, following the acquisitions of the Huffington Post and GoViral earlier this year.
Google has penalised BeatThatQuote in its search rankings, two days after the search giant acquired the UK comparison site for £37.7m.
Google has acquired social media analytics company Fflick with a view to boosting YouTube's social capabilities.
Experian has added social media to its product range with the acquisition of a majority stake in Techlightenment, a data-driven business headquartered in the UK, for an undisclosed sum.
Brand management agency Schawk has acquired Untitled London Limited, marking its first foray in digital marketing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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