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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.

Omnicom completes £60m Adam & Eve acquisition

Omnicom has announced it is acquiring London's Adam & Eve in a deal estimated to be worth around £60 million. A&E will now be merged into DDB London.

Publicis and WPP continue digital acquisition spree

Publicis Groupe has bought French digital agency Mediagong, while WPP has acquired a third of Australian digital marketing agency DTDigital.

SapientNitro bolsters digital offer with acquisition of DAD

SapientNitro has acquired DAD, the digital and direct marketing agency, in a deal worth £26 million.

Aegis expands Isobar with Austrian acquisition

Aegis has acquired Austria-based digital creative agency Pjure for an undisclosed sum, to add to its Isobar network.

Aegis to rebrand MediaVest Manchester after acquisition

Aegis Media has completed the acquisition of MediaVest Manchester and rebranded the agency as Carat.

Hotline: Hearst's acquisition bid still being approved by regulators

Hearst's bid to acquire Lagardere's international magazine business is still being approved by regulators on a regional basis in Europe and Asia.

Aegis bolsters iProspect's social media offering with overseas acquisition

Aegis, the media buying and market research group, has acquired ICUC Moderation Services, a Canadian social media moderation company, to join its Aegis Media's iProspect network.

WPP swoops on Scholz & Friends in German acquisition

WPP has agreed to acquire Commarco, the parent company of German agency Scholz & Friends, for an undisclosed sum.

WPP reinforces Team offering with Taxi acquisition

WPP has bought North America and Amsterdam-based integrated agency Taxi through its Young & Rubicam network for an undisclosed sum.

 

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