Omnicom completes £60m Adam & Eve acquisition
23 May 2012 | by Campaign Staff
Omnicom has announced it is acquiring London's Adam & Eve in a deal estimated to be worth around £60 million. A&E will now be merged into DDB London.
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Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.
Omnicom has announced it is acquiring London's Adam & Eve in a deal estimated to be worth around £60 million. A&E will now be merged into DDB London.
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