Search results for acquisition

Showing 1 - 10 of 19 results

Sort results by: date | relevance

Search filters:

By Publication

  • marketingmagazine.co.uk Remove publication filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

Facebook splashes $1bn on Instagram acquisition

Facebook has snapped up Instagram, the popular photo-sharing app, for $1bn (£623m) in cash and shares and sparked a major backlash.

Game and Gamestation brands survive following acquisition

Game Group has been saved by private investment firm OpCapita in a move that will safeguard more than 3,000 jobs and ensure that the Game and Gamestation brands continue to exist on the high street.

Kinder Bueno launches 'Try Me Free' customer acquisition drive

Chocolate brand Kinder Bueno is attempting to attract new consumers with a 'Try Me Free' television campaign.

Blockbuster launches 'most aggressive' customer acquisition drive

Movie rental chain Blockbuster is running its "most aggressive" customer acquisition campaign by offering two weeks of free physical film rentals to those who sign up in its stores.

Starbucks enters juice market with $30m acquisition

Starbucks is paying $30m to acquire US juice business Evolution Fresh as it looks to tap into the growing demand for healthy food and drink.

Diageo makes landmark Chinese spirit acquisition

Diageo is taking a majority stake in one of China's biggest spirits companies, Sichuan Chengdu Quanxng Group.

Microsoft confirms $8.5bn Skype acquisition

Skype will help Microsoft to create the "future of real-time communications", Microsoft's chief executive Steve Ballmer has claimed, after agreeing the $8.5bn (£5.2bn) acquisition of the internet telephony pioneer.

British Gas steps up customer acquisition drive

British Gas has struck a year-long £1m partnership deal with Home Move Box, which targets those moving home with a range of special offers.

AOL: the strategy behind the HuffPo acquisition

Will AOL's purchase of the Huffington Post turn out to be good or bad news for it, asks Adam Woods.

Morrisons acquisition begins push into ecommerce and delivery

Morrisons has bought online retailer Kiddicare for £70m, in order to adapt its website technology and roll out its own ecommerce offering.

 

Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.