YouGov expands in the US with acquisition of marketing consultancy
10 Aug 2010 | by Staff
NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic research consulting firm Harrison Group for as much as $13m.
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Ipsos completes acquisition of Synovate
13 Oct 2011 | by Emily Tan
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.
Twitter welcomes ExactTarget acquisition of CoTweet
03 Mar 2010 | by Gordon MacMillan
LONDON - Email marketing firm ExactTarget has bought corporate Twitter business CoTweet, which is used by a host of blue chip companies to manage parts of their social media operations.
Chime on acquisition trail after posting record profits
25 Aug 2009 | by Daniel Farey-Jones
LONDON - Marketing services group Chime Communications, which owns ad agency VCCP, has notched up record first-half pre-tax profits of £8.5m due to the strength of its PR agencies.
Google's acquisition of On2 runs into resistance
13 Aug 2009 | by Staff
NEW YORK - Google's $107m acquisition of video technology business On2 Technologies has hit a stumbling block after On2 shareholders launched a class action lawsuit against its board of directors saying that they are selling at too low a price.
NeuroFocus expands into the UK with research acquisition
13 Mar 2009 | by Dan Leahul
LONDON - Neurological testing company NeuroFocus is expanding its global reach with the acquisition of UK brainwave-based market research company Neuroco.
GfK and Apax target Synovate acquisition
04 Feb 2009 | by Jacquie Bowser
LONDON - Private equity group Apax and German market research firm GfK are reportedly extremely keen to acquire Aegis's market research arm, Synovate, which could be off loaded by the British marketing services group.
Opinion: Time to move on from acquisition to marketing programmes
29 Jan 2009 | by Matt O Brien
During the last six years, online marketers have had considerable success with acquisition programmes -- growing their sales volumes from the rich pickings afforded by the burgeoning online channel.
Ipsos follows 12% profits growth with Alfacom acquisition
01 Sep 2008 | by Staff
LONDON - Ipsos has revealed net first-half profits growth of 12.1% to €21.7m and has acquired Alfacom, a specialist automotive market research agency in Brazil.
Aegis builds iProspect network with Thai search acquisition
20 Jun 2008 | by Daniel Farey-Jones
LONDON - Aegis has acquired Thailand's leading search marketing specialist Globlet for £100,000, which will join its iProspect network.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
