TalkTalk to launch customer acquisition drive
20 Feb 2008 | by Alex Donohue
LONDON - The Carphone Warehouse's home phone and broadband company TalkTalk is to launch a customer acquisition campaign to complement its existing direct activity.
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The World: Cincinnati - BBDO acquisition aims to boost P&G footprint
18 Jul 2008
BBDO is attempting to extend its relationship with Procter & Gamble with the acquisition of Barefoot Advertising, a Cincinnati roster agency of the world's biggest advertiser.
Tesco moves into garden centres with £156m acquisition
08 Jun 2007 | by Alex Donohue
LONDON - Tesco has had its £155.6m bid for Dobbies Garden Centre accepted, as the supermarket giant launches its first foray into the gardening market.
Google to enter in-game advertising market with acquisition
23 Jan 2007 | by by Staff
LONDON - Google could be set to enter the in-game advertising market, with the rumoured acquisition of San Francisco-based Adscape Media.
News Corp loses internet chief who led MySpace acquisition
17 Nov 2006 | by by Alex Donohue
LONDON - News Corporation has lost its internet chief, Ross Levinsohn, who was behind the media giant's $580m acquisition last year of social networking website MySpace.
Wasserman set to dominate football with SFX acquisition
09 Nov 2006 | by by Beth McLoughlin
LONDON - Wasserman Media Group is set to become the dominant football marketing and talent agency after buying SFX, the agency that represents Steven Gerrard and Michael Owen.
De Vere buyer in group rejig after AHG acquisition
18 Oct 2006 | by by Jeremy Lee
LONDON - The Alternative Hotel Group is rebranding and repositioning its portfolio of hotels and venues following the completion of its recent £724m acquisition of rival chain De Vere Group.
Tiscali UK job cuts loom after Homechoice acquisition
28 Sep 2006 | by by Alex Donohue
LONDON - Tiscali's UK operations are facing major job cuts as part of its £60m acquisition of Homechoice, with more than 300 jobs expected to be lost.
Equimedia to handle Everest online customer acquisition
14 Jun 2006 | by by Alex Donohue
LONDON - Home improvements company Everest has chosen direct response agency Equimedia to handle its £500,000 online customer acquisition programme.
Hart takes lead at expanded Lastminute marketing team after acquisition
07 Dec 2005 | by by Jennifer Whitehead
LONDON - Lastminute has added eight new jobs to its marketing department in a restructure following its acquisition by Travelocity owner Sabre Holdings, which will see Mathew Hart become UK marketing director for the combined business.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
