Starbucks enters juice market with $30m acquisition
11 Nov 2011 | by John Reynolds
Starbucks is paying $30m to acquire US juice business Evolution Fresh as it looks to tap into the growing demand for healthy food and drink.
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Kinder Bueno launches 'Try Me Free' customer acquisition drive
07 Mar 2012 | by Matthew Chapman
Chocolate brand Kinder Bueno is attempting to attract new consumers with a 'Try Me Free' television campaign.
Diageo makes landmark Chinese spirit acquisition
28 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Diageo is taking a majority stake in one of China's biggest spirits companies, Sichuan Chengdu Quanxng Group.
Publicis Groupe in Chinese acquisition to service Nestlé
12 Jul 2010 | by Daniel Farey-Jones
BEIJING - Publicis Groupe has strengthened its hold on its Nestlé account in China by acquiring the Chinese full-service advertising agency, G4.
OFT clears $52bn Anheuser-Busch acquisition by InBev
18 Nov 2008 | by Ed Kemp
LONDON - The Office of Fair Trading (OFT) has today cleared the takeover of Budweiser brewer Anheuser-Busch by Stella Artois brand-owner InBev.
IPA Effectiveness Awards 2008: Gold Award - Acquisition Crime, Dave, KFC
07 Nov 2008
The Charles Channon Award for Best New Learning Sponsored by Campaign, The Simon Broadbent Award for Best Dedication to Effectiveness Sponsored by WARC, Best Media Sponsored by DDS.
The World: Cincinnati - BBDO acquisition aims to boost P&G footprint
18 Jul 2008
BBDO is attempting to extend its relationship with Procter & Gamble with the acquisition of Barefoot Advertising, a Cincinnati roster agency of the world's biggest advertiser.
Bacardi expands portfolio with 42 Below acquisition
04 Oct 2006 | by Melanie Godsell
Bacardi is in the process of acquiring the New Zealand spirits company 42 Below, whose portfolio includes four flavoured vodkas as well as Stil Vodka, South Gin and the 420 Spring Water brand.
Heinz acquisition of HP Foods referred to competition body
26 Oct 2005 | by by Staff
LONDON - The Office of Fair Trading has referred Heinz's £470m acquisition of HP Foods to the Competition Commission after concerns that the combined firm will dominate the condiments market.
Go Lower seals Altu acquisition
12 Oct 2005
Go Lower, the natural-food group, has acquired rival brand Altu for an undisclosed sum, expanding its health-food portfolio.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
