British Gas steps up customer acquisition drive
18 Apr 2011 | by Daniel Farey-Jones
British Gas has struck a year-long £1m partnership deal with Home Move Box, which targets those moving home with a range of special offers.
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Skype will help Microsoft to create the "future of real-time communications", Microsoft's chief executive Steve Ballmer has claimed, after agreeing the $8.5bn (£5.2bn) acquisition of the internet telephony pioneer.
British Gas has struck a year-long £1m partnership deal with Home Move Box, which targets those moving home with a range of special offers.
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LONDON - Publicis Groupe is to buy digital agency Razorfish from Microsoft for $530m outbidding rivals WPP Group and Dentsu in an auction process.
LONDON - Carphone Warehouse's broadband business TalkTalk is buying Tiscali UK in a £236m cash deal which will create Britain's largest consumer broadband provider with more than 4.25m customers.
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LONDON - Publicis Groupe is to acquire US digital and direct marketing company Digitas, owner of Modem Media, in a $1.3bn (£660m) in a deal that will see the group expanding in the digital communications market globally.
LONDON - WDMP has produced its first direct marketing work for Dyno Rod following the rebranding campaign it did for the building and services firm earlier this year.
LONDON - Digital print and marketing technology group Tangent Communications, which is backed by former Carlton TV chairman Michael Green, has paid £4.5m for C360, a digital marketing technology specialist.
LONDON – BSkyB has acquired broadband services group Easynet for £211m to help it expand into the growing market for high-speed internet connections.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.