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Google has agreed terms to buy online travel search company ITA Software in an estimated $700m (£461m) deal, which will allow the internet giant to move in to the lucrative airline reservations sector.
P&O Cruises is embarking on a customer acquisition marketing campaign following successful test activity that targeted 35- to 45-year-old professionals who had never before considered a cruise holiday.
LONDON - The Alternative Hotel Group is rebranding and repositioning its portfolio of hotels and venues following the completion of its recent £724m acquisition of rival chain De Vere Group.
LONDON - Lastminute has added eight new jobs to its marketing department in a restructure following its acquisition by Travelocity owner Sabre Holdings, which will see Mathew Hart become UK marketing director for the combined business.
COMMENDATION Title: Virgin Trains Agency: glue London Creative director: Seb Royce Art directors: Christine Turner, Simon Lloyd Writers: Simon Lloyd, Christine Turner Designer: Dan Griffiths Planning director: Martin Bailie Web developer: David de la Pena Account director: Julia Fontaine Client: Virgin...
LONDON - Lastminute.com has added another company to its empire with the acquisition of Gemstone Travel, a call centre-based travel agent and online tour operator.
Online travel and retail company Lastminute.com has completed the acquisition of French rival, the Degriftour Group.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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