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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.

Omnicom completes £60m Adam & Eve acquisition

Omnicom has announced it is acquiring London's Adam & Eve in a deal estimated to be worth around £60 million. A&E will now be merged into DDB London.

Publicis and WPP continue digital acquisition spree

Publicis Groupe has bought French digital agency Mediagong, while WPP has acquired a third of Australian digital marketing agency DTDigital.

SapientNitro bolsters digital offer with acquisition of DAD

SapientNitro has acquired DAD, the digital and direct marketing agency, in a deal worth £26 million.

Aegis expands Isobar with Austrian acquisition

Aegis has acquired Austria-based digital creative agency Pjure for an undisclosed sum, to add to its Isobar network.

Aegis to rebrand MediaVest Manchester after acquisition

Aegis Media has completed the acquisition of MediaVest Manchester and rebranded the agency as Carat.

WPP swoops on Scholz & Friends in German acquisition

WPP has agreed to acquire Commarco, the parent company of German agency Scholz & Friends, for an undisclosed sum.

Experian in first social media acquisition of 2011

Experian has added social media to its product range with the acquisition of a majority stake in Techlightenment, a data-driven business headquartered in the UK, for an undisclosed sum.

WPP reinforces Team offering with Taxi acquisition

WPP has bought North America and Amsterdam-based integrated agency Taxi through its Young & Rubicam network for an undisclosed sum.

Engine picks digital agency as first US acquisition

Engine has bought Deep Focus, a New York-based full service digital agency with an annual revenue of $10m, in its first US acquisition.

 

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