My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
. Once at the hotel, I Skype call Simonetta, our head of user acquisition, to follow up on a few deals we ...
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Birds Eye launches Clarence's Cookbook app on Facebook
31 May 2012 | by Sarah Shearman
that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
acquisition has shown - it s that a network is more valuable than an audience. This isn t new. Think ...
Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
. These include Skype, the internet telephony and video-calling service, for $8.5bn its biggest acquisition ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
, director of customer acquisition and customer development at Ladbrokes, said that as a result ...
Zoopla acquires dotcom Upmystreet.com to boost traffic
11 May 2012 | by Sarah Shearman
it will maintain the brand. Alex Chesterman, founder and chief executive of Zoopla, said: "This acquisition is a ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
as this sector is a key RTB (cost per acquisition) player. 7 OUT OF 10 Unknown. n ...
Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...
Facebook's deal with Instagram is a gift to marketers
26 Apr 2012 | by Brendan Tansey
Facebook's $1bn acquisition of Instagram underlines the growing importance of mobile and provides ... . Facebook also now has access to the more than 40 million current Instagram users. The acquisition expands ... . Overall, the Instagram acquisition means that Facebook potentially becomes smarter and even more relevant ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
