Search results for acquisition

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Ladbrokes bolsters eCRM to cope with diversifying platforms

, director of customer acquisition and customer development at Ladbrokes, said that as a result ...

National Trust calls review of DM account

Agency Insight is handling the review. Meetings will take place with selected agencies in the coming weeks, with an appointment in June. MBA currently works on customer acquisition programmes for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ...

Scott Logie promoted to senior role at St Ives

follows St Ives acquisition of market research consultancy Incite Marketing Planning this week ...

Nationwide launches Select credit card

by Kitcatt Nohr Digitas will launch today (16 February) to support the acquisition drive. The card offers ...

Christmas email volumes on rise, says DMA report

. Open rates in Q4 2010 were 11% for acquisition campaigns and 22% for retention campaigns broadly ...

From DM Bulletin to Data and Direct Bulletin

the creation of Kitcatt Nohr Digitas and Publicis Chemistry and DAD s acquisition by SapientNitro ...

Aegis acquires direct agencies to boost Scandinavian offering

Aegis has continued its acquisition spree by picking up two Swedish direct and CRM agencies to fill.... Aegis has already made 10 acquisitions this year, including MediaVest Manchester , Lithuanian media ...

St Ives buys direct media and data operation

Response One will add to St Ives' data management, direct marketing, field marketing, POS and print services. Patrick Martell, chief executive of St Ives, said: "The acquisition significantly enhances and extends the data based offering we are able to provide to clients to enable them to maximise ...

Sky moves Mellis to head database services arm

business consultancy Cap Gemini as direct customer acquisition director . ...

Omega Pharma appoints SFW to CRM brief

The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...

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