16 May 2012
| by Matthew Chapman
, director of customer acquisition and customer development at Ladbrokes, said that as a result ...
26 Apr 2012
| by Sara Kimberley
Agency Insight is handling the review. Meetings will take place with selected agencies in the coming weeks, with an appointment in June.
MBA currently works on customer acquisition programmes for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ...
01 Mar 2012
| by Daniel Farey-Jones
follows St Ives acquisition of market research consultancy Incite Marketing Planning this week ...
16 Feb 2012
| by Matthew Chapman
by Kitcatt Nohr Digitas will launch today (16 February) to support the acquisition drive.
The card offers ...
18 Oct 2011
| by Daniel Farey-Jones
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Open rates in Q4 2010 were 11% for acquisition campaigns and 22% for retention campaigns broadly ...
13 Oct 2011
| by Daniel Farey-Jones
the creation of Kitcatt Nohr Digitas and Publicis Chemistry and DAD s acquisition by SapientNitro ...
05 Oct 2011
| by Daniel Farey-Jones
Aegis has continued its acquisition spree by picking up two Swedish direct and CRM agencies to fill....
Aegis has already made 10 acquisitions this year, including MediaVest Manchester , Lithuanian media ...
15 Sep 2011
| by Daniel Farey-Jones
Response One will add to St Ives' data management, direct marketing, field marketing, POS and print services.
Patrick Martell, chief executive of St Ives, said: "The acquisition significantly enhances and extends the data based offering we are able to provide to clients to enable them to maximise ...
08 Sep 2011
| by Daniel Farey-Jones
business consultancy Cap Gemini as direct customer acquisition director . ...
15 Aug 2011
| by Sara Kimberley
The agency was awarded the business following an informal pitch and discussions with a number of agencies.
SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account.
SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...