Future brings in new chair to replace Parry
05 Aug 2011 | by Sophie Maden
as executive chairman with responsibility for turning the company around after failed acquisitions led to a ...
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E.ON replaces head of marketing communications
16 Sep 2011 | by Matthew Chapman
In his new role, Carter will be required to bring together all of E.ON s paid-for and through-the-line communications strategies, with a particular focus on strategic brand development, acquisition and retention direct marketing, customer fulfilment and above-the-line communications. The role was created ...
Aegis acquires Lithuanian media agency
01 Jun 2011 | by Oliver Luft
reputation for their media expertise, the acquisition of CMS gives Aegis Media a significant foothold in Lithuania, extending our expertise and bringing local client relationships. "The acquisition also enables us to offer the full range of Vizeum services on a pan-Baltic level." The acquisition follows ...
EBay acquires ecommerce provider GSI for $2.4bn
29 Mar 2011 | by Daniel Farey-Jones
, eBay president and chief executive, said: "The acquisition of GSI, which offers the most comprehensive ...
Morrisons acquisition begins push into ecommerce and delivery
15 Feb 2011 | by Ed Owen
: "This acquisition brings not only a respected, successful and fast-growing specialist retailer ...
Partnership marketing gains popularity in downturn
04 Feb 2009 | by Suzy Bashford
the advent of the downturn is the move of focus from acquis-ition to loyalty. 'More newspapers are coming ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
acquisition perspective,' says Martin Stead, brand director of EDF Energy. 'Customers are increasingly using a ...
DMA study finds improvement in email delivery rates
05 Mar 2008 | by Alex Donohue
that delivery rates for the third quarter of last year stood at 84% for acquisition and 88% for retention....one in 2007. The DMA said increased use of segmentation had grown open rates by 20% for acquisition ...
Coull signs up more brands after Boots trial
26 Feb 2008 | by Jacquie Bowser
involvement, customer acquisition and sales. The trial was arranged through Boots media agency MediaCom. ...
TalkTalk to launch customer acquisition drive
20 Feb 2008 | by Alex Donohue
acquisition campaign to complement its existing direct activity.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
