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for straight name awareness from the title sponsorship. It's not a direct customer acquisition-focused effort ...
Its commitment to cameras follows its purchase of the Pentax brand from optical firm Hoya Corporation in July. The acquisition of the Pentax brand has allowed Ricoh to launch consumer cameras with interchangeable lenses. Chas Moloney, Ricoh UK marketing director, said the company is now preparing a new ...
with the 1.1bn acquisition of 50% of the Carphone Warehouse retail division in 2008. Best Buy's move ...
following the company's acquisition of Safeway in 2004. Bates, however, who plans to climb the Eiger ... the acquisition and a lot of the cliches of the North and South were brought out.' Some rather ill ...
as the retailer re-establishes itself in the UK music and gaming market following its acquisition by the Hut Group ... plans through acquisitions. The retail group already runs its self-titled site, the hut.com, as well ...
, BrandRapport's managing director, said: "The acquisition of Arena is a key step in developing our overall ... growth opportunities in the sponsorship market." The takeover follows BrandRapport's acquisition ...
's fitness following ‘slow progress' since its acquisition by Adidas.
LONDON - Five months after Terra Firma's £2.4bn acquisition of EMI, the private equity's firm chief
The acquisition has been made by Qobliq, which was started by Xavier Quatrrocchi-Oubradous and Roland Giscard d Estaing. The pair previously founded the Paris-based sponsorship consultancy ... agency of the year. Its acquisition by Qobliq was a cash and equity deal with brandRapport s holding ...
acquisition. The first domestic partner announced was Lloyds TSB ( Marketing 3 January). The bank bought ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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