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The Marketing Profile: Lucy Cotterell of Mars

with any Wrigley staff, following Mars' $23bn ( 13bn) acquisition of the chewing-gum brand, which is set ...

WSJ.com appoints Latour as managing editor

Corporation s recent acquisition of Dow Jones, which was finally approved earlier this month. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.