Nationwide launches Select credit card
16 Feb 2012 | by Matthew Chapman
by Kitcatt Nohr Digitas will launch today (16 February) to support the acquisition drive. The card offers ...
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Scott Logie promoted to senior role at St Ives
01 Mar 2012 | by Daniel Farey-Jones
follows St Ives acquisition of market research consultancy Incite Marketing Planning this week ...
Christmas email volumes on rise, says DMA report
18 Oct 2011 | by Daniel Farey-Jones
. Open rates in Q4 2010 were 11% for acquisition campaigns and 22% for retention campaigns broadly ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
the creation of Kitcatt Nohr Digitas and Publicis Chemistry and DAD s acquisition by SapientNitro ...
St Ives buys direct media and data operation
15 Sep 2011 | by Daniel Farey-Jones
Response One will add to St Ives' data management, direct marketing, field marketing, POS and print services. Patrick Martell, chief executive of St Ives, said: "The acquisition significantly enhances and extends the data based offering we are able to provide to clients to enable them to maximise ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
always been central to the company's marketing, starting with acquisition through to maintaining regular ...
Sony Ericsson draws up CRM plans to boost consumer loyalty
10 Feb 2011 | by Ed Owen
acquisition to customer retention. Padley said that the brand's ambitions to grow market share are dependent ...
Experian in first social media acquisition of 2011
17 Jan 2011 | by Daniel Farey-Jones
Experian has added social media to its product range with the acquisition of a majority stake
Alterian expands social media offer with Intrepid acquisition
01 Sep 2010 | by Staff
Alterian already offers some social media monitoring services but the acquisition will allow it to offer new services, meeting demand from clients for social media support. Intrepid has 40 staff, based in Seattle, London and Ho Chi Minh City. It was formerly a customer of Alterian, using its ...
StrongMail aims to create social CRM agency with acquisitions
29 Jul 2010 | by Jennifer Whitehead
SAN FRANCISCO - StrongMail, the email marketing agency, is expanding with the creation of a new social CRM agency and a New York office.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
