Swinton appoints JaywingDMG to customer data task
18 Jun 2009 | by Staff
JaywingDMG to improve its motor policy acquisition.
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What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
always been central to the company's marketing, starting with acquisition through to maintaining regular ...
Opinion: Direct mail the missing link to driving online traffic
21 Aug 2008 | by Ben Allan
the cheap acquisition is great, the profitability is not always the same. Some of these brands are now ... cost per acquisition. And this approach should always be the case. The best way to ensure messages ...
Arvato aims for loyalty with Moon River purchase
19 Feb 2007 | by by Daniel Farey-Jones
Arvato Services is part of the 4.4bn ( 2.97bn) turnover Arvato Group, the marketing services subsidiary of German media giant Bertelsmann. Arvato Group s other three divisions cover print, storage media and systems. The acquisition of Moon River and its subsidiary Ion Group is a major step forward for the group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
