Nationwide launches Select credit card
16 Feb 2012 | by Matthew Chapman
by Kitcatt Nohr Digitas will launch today (16 February) to support the acquisition drive. The card offers ...
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Scott Logie promoted to senior role at St Ives
01 Mar 2012 | by Daniel Farey-Jones
follows St Ives acquisition of market research consultancy Incite Marketing Planning this week ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
always been central to the company's marketing, starting with acquisition through to maintaining regular ...
St Ives acquires Tactical Solutions for £15m
10 Feb 2011 | by Sara Kimberley
The deal aims to provide added value to St Ives clients and follows the company s acquisition of direct marketing and data company Occam for 12m last year. Tactical Solutions, which has around 320 ... acquisition will enable us to offer services that will help our customers to drive sales in the retail ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
specifically aimed at driving acquisition. Another online brand, Firebox.com, sends out a traditional ...
Acquity enters administration but jobs saved after Crayon takeover
09 Jun 2010 | by Daniel Farey-Jones
acquisition will also act as a springboard for investment in new data for digital products, and in digital ...
Marketers increasing online investment but using old performance measures
17 Mar 2009 | by Staff
traction to the acquisition of new customers, tracking content consumption transactions or subscriptions ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
not performing as it has in the past,' says Chris Mitchell, former head of data acquisition at News International ... of data, as the credit card giant axed direct mail for customer acquisition and moved it online ... of acquisition, one wonders whether the data sector needs yet another supplier. Orr argues there is room for a ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
brand LA Fitness boosted its acquisition results almost five-fold, to more than 3%, when G2 Data ...
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
-related mailings of 126%. There are signs that financial clients are shifting from acquisition to cross ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
