From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
the creation of Kitcatt Nohr Digitas and Publicis Chemistry and DAD s acquisition by SapientNitro ...
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Christmas email volumes on rise, says DMA report
18 Oct 2011 | by Daniel Farey-Jones
. Open rates in Q4 2010 were 11% for acquisition campaigns and 22% for retention campaigns broadly ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
always been central to the company's marketing, starting with acquisition through to maintaining regular ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
specifically aimed at driving acquisition. Another online brand, Firebox.com, sends out a traditional ...
Sainsbury's Finance appoints Tangible
19 May 2010 | by Maisie McCabe
with the cross-marketing acquisition, retention and insight teams at the bank. Melanie Morris, managing ...
Neopost appoints Market Location for data
29 Apr 2010 | by Maisie McCabe
Location to provide ongoing analysis for its customer acquisition programme....acquisition manager at Neopost, said: "Being able to access such a comprehensive and continually refreshed ...
Salesforce.com buys crowd-sourced business data firm for £92m
22 Apr 2010 | by Daniel Farey-Jones
in the so-called 'cloud computing' model, said the acquisition was its "strategic entry into the $3bn market ... to buy data, and as easy as Facebook to stay updated as the data changes." After the acquisition goes ...
Callcredit Marketing Solutions picks up Allianz data supply brief
11 Feb 2010 | by Matt Williams
"pricing for risk" policies, in conjunction with customer acquisition and retention. The appointment ...
Acxiom launches online lead generation service
08 Jul 2009 | by Jacquie Bowser
relevant leads in real time and manage online acquisition campaigns, improving marketing effectiveness ...
Swinton appoints JaywingDMG to customer data task
18 Jun 2009 | by Staff
JaywingDMG to improve its motor policy acquisition.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
