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, director of customer acquisition and customer development at Ladbrokes, said that as a result ...
The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
always been central to the company's marketing, starting with acquisition through to maintaining regular ...
acquisition to customer retention. Padley said that the brand's ambitions to grow market share are dependent ...
Alterian already offers some social media monitoring services but the acquisition will allow it to offer new services, meeting demand from clients for social media support. Intrepid has 40 staff, based in Seattle, London and Ho Chi Minh City. It was formerly a customer of Alterian, using its ...
SAN FRANCISCO - StrongMail, the email marketing agency, is expanding with the creation of a new social CRM agency and a New York office.
The Swedish home products retailer has appointed direct and digital agency Lida to oversee the initiative, following a pitch handled by the AAR. Lida will handle all direct, digital and mobile marketing as it looks to drive acquisition, while bolstering loyalty. The main focus of its work will be the Ikea ...
, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ...
The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...
specifically aimed at driving acquisition. Another online brand, Firebox.com, sends out a traditional ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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