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ABC provide first verification certificates for online ad providers

01 Jun 2012 | by Maisie McCabe

as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...

My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

. Once at the hotel, I Skype call Simonetta, our head of user acquisition, to follow up on a few deals we ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ... it others will follow, it just makes sense." Everson on The $1bn acquisition of Instagram: We ...

Adap.tv hires Lewis Sherlock from Xaxis

20 Apr 2012 | by Daniel Farey-Jones

acquisition by WPP, and was part of the core team that launched B3 and ZAP Trader WPP's demand side platform ...

Yahoo revenues improve but Europe struggles

18 Apr 2012 | by Daniel Farey-Jones

Net income rose 27.9% to $287.5m ( 180m), although this rise was due to Yahoo's investment income, as operating income fell 11% to $169.4m ( 106.2m). Revenues excluding traffic acquisition costs in Europe ... acquisition costs. Global display revenues excluding traffic acquisition costs declined 4% to $454m ( 285m ...

Google profit surges as UK revenues rise 19%

13 Apr 2012 | by Maisie McCabe

acquisition costs (TAC) or the cash shared with its partners. When TAC are stripped out, global revenues were ...

Lebedev dismisses Sunday Sun as 'flat and not particularly exciting'

07 Mar 2012 | by Arif Durrani

launch or acquisition, Lebedev said "only with the Sunday Sport", before laughing. Launch ...

Google partners TalkTalk in largest UK deal since £244m Admeld

06 Mar 2012 | by Sarah Shearman

Although the TalkTalk deal is not in the same ballpark in terms of size as Admeld, it is the first major publishing deal Google has made in the UK since the acquisition closed last year. As part of the deal, the internet and software company will handle TalkTalk's online campaign management sold ...

Groupon buys data start-up Adku to boost personalisation

07 Feb 2012 | by Sarah Shearman

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

AOL ad revenues climb 10% but profits plunge

01 Feb 2012 | by Sarah Shearman

of this strategy it has made some high profile acquisitions, including the Huffington Post and Techcrunch ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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