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What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

always been central to the company's marketing, starting with acquisition through to maintaining regular ...

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

not performing as it has in the past,' says Chris Mitchell, former head of data acquisition at News International ... of data, as the credit card giant axed direct mail for customer acquisition and moved it online ... of acquisition, one wonders whether the data sector needs yet another supplier. Orr argues there is room for a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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