Google: an acquisition timeline, 2004...present
17 Aug 2011 | by Sarah Shearman
From Picasa in 2004 to Motorola in 2011, Google is no stranger to putting its hand in its pocket for large and small deals.
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Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
acquisition has shown - it s that a network is more valuable than an audience. This isn t new. Think ...
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...
Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
and ability to increase customer acquisition. It has taken a more innovative approach through the provision ...
TradeDoubler renames The Search Works as TD Search
20 Oct 2009 | by Daniel Farey-Jones
was managing director of TradeDoubler prior to the acquisition on The Search Works. ...
AOL acquires Buy.at affiliate network
05 Feb 2008 | by Daniel Farey-Jones
and worldwide. Time Warner-owned AOL s new acquisition will operate as a business unit of Advertising ... in the US, Japan and nine European countries. Buy.at is the fifth advertising acquisition AOL has made ...
Aegis expands Isobar's reach with £20m Brazilian acquisition
21 Feb 2007 | by by Staff
to the business. The latest acquisition will allow Isobar to take advantage of the strong growth prospects ...
Digital growth will be fuelled organically says Sorrell
23 Jan 2007 | by by Staff
acquisition....acquisitions for the sake of brevity, with organic growth taking a back seat in the move towards a digital ... get greater speed by making acquisitions, and the speed of change in the marketplace you know, which ... are acquisitions better than organic growth or equal? I don t think so, I think you may find it strange coming from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
