Adconion buys video ad network Smartclip
08 Nov 2011 | by Daniel Farey-Jones
25.32 Data from Comscore s Video Metrix report for Sep 2011 The acquisition brings ...
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My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
. Once at the hotel, I Skype call Simonetta, our head of user acquisition, to follow up on a few deals we ...
Think BR: Interoperability and consolidation in the digital display ecosystem
19 Sep 2011 | by Erich Wasserman
ecosystem which in some senses represents a polarising of the market: consolidation (acquisition) versus ... high profile display related acquisitions including Teracent, Invite Media, and more recently AdMeld ...
Google: an acquisition timeline, 2004...present
17 Aug 2011 | by Sarah Shearman
From Picasa in 2004 to Motorola in 2011, Google is no stranger to putting its hand in its pocket for large and small deals.
Lewis views Vevo as the offer he couldn't refuse
08 Jul 2011 | by Maisie McCabe
was the director of digital across Northern Shell, a position created following Channel 5's acquisition ...
Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
. But it is a hefty price tag to pay. If you remember the last internet bubble, some recent acquisitions have ...
AOL buys Goviral for £61m
31 Jan 2011 | by Maisie McCabe
AOL has tried to position itself away from newer internet properties, such as Facebook and Google, by expanding its content offering with recent acquisitions, including TechCrunch and About.me, bought during ... plans to attract younger audiences with its acquisition of social network Bebo. ...
Adconion bolsters online video team
19 Aug 2010 | by Sarah Shearman
. This latest appointment is part of Adconion's move into the online video space, following the acquisition ...
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
