Google: an acquisition timeline, 2004...present
17 Aug 2011 | by Sarah Shearman
From Picasa in 2004 to Motorola in 2011, Google is no stranger to putting its hand in its pocket for large and small deals.
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Google profit surges as UK revenues rise 19%
13 Apr 2012 | by Maisie McCabe
acquisition costs (TAC) or the cash shared with its partners. When TAC are stripped out, global revenues were ...
The importance of bringing search and social together
05 Aug 2011 | by Nicola Clark
, but from a purely acquisition perspective, Google is dominant.' Mark Edmondson, analytics and social ...
Yahoo's European operations contribute to 10% profit growth
20 Jul 2011 | by Daniel Farey-Jones
Revenue excluding traffic acquisition costs (TAC) was down 5% to $1.08bn, although in the company's EMEA division, revenues ex-TAC rose 16% to $105m. Search revenue ex-TAC fell 15% to $371m, in the third quarter since Yahoo's revenue share agreement with Microsoft took effect. Under the agreement ...
Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
. But it is a hefty price tag to pay. If you remember the last internet bubble, some recent acquisitions have ...
Yahoo suffers 28% drop in net income
20 Apr 2011 | by Daniel Farey-Jones
of traffic acquisition costs. Yahoo's revenue, excluding traffic acquisition costs, was down 6% to $1.1bn ... the US and Canada is now reported on a net (after traffic acquisition costs) basis, rather than a gross ... to the agreement, Yahoo reports revenue on a gross basis, with traffic acquisition costs included in the cost ...
Indicia acquires stake in social and search agency Make It Rain
04 Mar 2011 | by Mark Banham
The agency will continue to operate under the same name and Justin Hayward will remain managing director. The purchase follows Indicia's acquisition of Linnaeus Consulting, a customer engagement agency specialising in digital and mobile channels, in June 2010. Make It Rain was founded by former ...
Revolution's Battle of the brands: O2 vs Orange
15 Feb 2011 | by Kim Benjamin
Type 'best iPhone price' into Google a few weeks ago and the top three results would have been occupied by O2, Orange and T-Mobile. In the UK, more than 24 million Google searches using generic mobile keywords were made in December alone. It's easy to see why search has become a key acquisition tool ...
Swedish digital agency targets top 50 UK clients
27 Jan 2011 | by Staff
the system lowered cost per acquisition and increases profitable sales. ...
Google to face EU anti-trust probe
30 Nov 2010 | by Ed Owen
into Google s practices around content acquisition and agreements with commercial partners." Specifically ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
