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, director of customer acquisition and customer development at Ladbrokes, said that as a result ...
ecosystem which in some senses represents a polarising of the market: consolidation (acquisition) versus ... high profile display related acquisitions including Teracent, Invite Media, and more recently AdMeld ...
$4.7m ( 2.8m). WPP said in a statement that the acquisition continued its strategy of investing ...
From Picasa in 2004 to Motorola in 2011, Google is no stranger to putting its hand in its pocket for large and small deals.
to make a return on its acquisition, though the scope of further brand deals is unknown at this stage ...
. But it is a hefty price tag to pay. If you remember the last internet bubble, some recent acquisitions have ...
potential in offering specialist mobile expertise across our client base, and the acquisition is a natural ...
The Swedish home products retailer has appointed direct and digital agency Lida to oversee the initiative, following a pitch handled by the AAR. Lida will handle all direct, digital and mobile marketing as it looks to drive acquisition, while bolstering loyalty. The main focus of its work will be the Ikea ...
LONDON - Google's $750m acquisition of mobile advertising network AdMob has been cleared...are derived largely from the iPhone platform. The FTC played down fears that the acquisition would give ...
LONDON - Google's $750m acquisition of mobile advertising company AdMob should be given a "rigorous...be rigorous." The WPP chief executive criticised the FTC's approval of Google's $3.1bn acquisition of online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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