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Publicis extends footprint in China

Longtuo has e-commerce expertise in creative, customer acquisition and marketing solutions. The company, set up in 2000, employs 140 people in its Beijing, Shanghai and Guangzhou offices. Publicis ... Renault as well as a number of blue-chip Chinese firms. As part of the acquisition, Longtuo's chief ...

Insurer awards digital media to iProspect and Carat

esure's offline planning and buying since 2004. Dorothy Fulton, head of direct acquisition at esure ...

School Reports 2012: Carat

in media), and then it went about consolidating its regional investments. Its acquisition ... (after a well-received acquisition). Nivea Invisible for Black White was the most-celebrated work ...

Jaguar unveils global 'alive' strategy

's marketing since its acquisition by Tata Motors for $2.3bn in 2008. Global communications director Ian ...

Sony Ericsson marketing boss Hilton exits amid relaunch

The firm will adopt a more global focus for its marketing once it drops the Ericsson name from its branding. The change follows Sony's acquisition of Ericsson's 50% stake in the business for 964m last October. Hilton s departure follows the appointment of Kristian Tear to the head of global sales ...

The Sun fishes for readers with cereal mailout

The Sun's discount vouchers pack is an acquisition tool, encouraging competitor publication readers to trial the paper in the hope that they will form a habit and become loyal readers. Copywriter Vicki Murfitt and art director Paul Crump created The Sun's very own cereal pack, positioning the paper ...

Durex campaign promises to help couples get in sync

, following RB's acquisition of SSL, which owned the Durex and Scholl brands, in July 2010 . Follow ...

Lynx lines up campaign for new haircare range

s acquisition of Alberto Culver, which owned the TRESemm , Simple and VO5 brands. Sykes added that the acquisition had enabled Lynx to move into hair products because of the expertise that the deal brought ...

Engine reports £1.6m loss in 2010

The UK's largest independent communications group recorded revenue of 73.9m, up 25% from 2009. The rise followed the acquisitions of i-level's social media agency Jam and PR company, Penrose Financial . However, the group reported a pre-tax loss of 1.6m for the year ending December 2010 ...

The riotous week when 'free' finally went up in flames

The expectation of 'free', already rife in the digital world, may partly explain the acquisitive...by a culture of acquisition, not of austerity. The evidence is there before us in the TV pictures ... world of free, where acquisition is presented as having no consequence, we are not raising a generation ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.