AOL Europe's top marketer departs
19 Dec 2011 | by Sarah Shearman
, as it attempted to turn the business around after the Bebo debacle. As such it has pursued an acquisition ...
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Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...
Adobe swoops on Efficient Frontier
30 Nov 2011 | by Daniel Farey-Jones
in the same month Adobe moved further into the advertising services space, with the acquisition of video ...
Adobe acquires video ad management company
01 Nov 2011 | by Sophie Maden
Software developer Adobe is moving further into the advertising services space with the acquisition...Adobe, which owns digital content software Flash and web traffic measurement company Omniture, announced its acquisition of the privately held group today (1 November). Auditude allows publishers ... 's Digital Media Business Unit, said: "With this acquisition, Adobe can now offer an unparalleled platform ...
TBG launches social media page management tool
25 Oct 2011 | by Sarah Shearman
impressions, which generated more than 6,400 clicks and resulted in the acquisition of nearly 4,000 fans ...
EyeWonder sold to DG Fast Channel for £41m
30 Aug 2011 | by Daniel Farey-Jones
the acquisition. Limelight is to focus on developing its software offering, which covers mobility, web ...
Google: an acquisition timeline, 2004...present
17 Aug 2011 | by Sarah Shearman
From Picasa in 2004 to Motorola in 2011, Google is no stranger to putting its hand in its pocket for large and small deals.
Dentsu acquires AdJug ad exchange
16 Aug 2011 | by Sara Kimberley
." IgnitionOne formed through the merger of SearchIgnite and Netmining Europe earlier this year. The acquisition ...
Facebook ad prices rise as brands ramp up campaigns
19 Jul 2011 | by Sarah Shearman
in Facebook campaigns decreased cost per acquisition by 32%. Retail gets the best click-through rates ...
All About ... Ad exchanges
07 Jul 2011 | by Alasdair Reid
the DoubleClick Ad Exchange. In 2010, it enhanced its offerings in this space with the acquisition of the demand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
