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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

customers...and Facebook is improving its acquisitive abilities. I haven t looked at its latest numbers, but certainly it s acquiring very well. The difficulty, as any market matures, it becomes not about acquisition ...

Facebook's Everson urges marketers to 'make a bet on us'

." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ... it others will follow, it just makes sense." Everson on The $1bn acquisition of Instagram: We ...

Kinder Bueno launches 'Try Me Free' customer acquisition drive

Chocolate brand Kinder Bueno is attempting to attract new consumers with a 'Try Me Free' television campaign.

Sector Insight: Dark spirits

acquisition of Allied Domecq and turning around the performance of Jameson and Malibu. The Winners ...

Sector Insight: Men's grooming and shaving

was responsible for the integration of the Radox and Brylcreem brands following their acquisition from Sara Lee ...

Blockbuster launches 'most aggressive' customer acquisition drive

Movie rental chain Blockbuster is running its "most aggressive" customer acquisition campaign

Co-op calls £50m agency roster review

the Co-op s acquisition of the Somerfield supermarket chain and the Britannia Building Society ...

The Year Ahead for ... Production

the creative and business side. We have seen a trend for strategic mergers, acquisitions and consolidations ...

Review of the year 2011: in with the new and out with the old

and bandwagon jumping. Larger deals in this space, such as AMV's acquisition of Weapon7 and McCann Worldgroup ... to be a feisty challenger after its acquisition of the data-driven MediaVest Manchester (now Carat ...

Reckitt Benckiser sexes up the kitchen cabinet

With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.