Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MARCHANT Brands here are under economic pressure: acquisitions bring cash and, with it, financial ...
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Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett ...
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
12 Mar 2012 | by Daniel Farey-Jones
of Ireland and Barclays to refinance existing debt, to fund the acquisition, and to make funds for other potential acquisitions and working capital requirements. Michael Greenlees, chief executive officer ... we estimate to be worth over 800m and growing. "The acquisition of FLE further strengthens our ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
The past few years have been about acquisition of followers but it is now time to think about propagation ...
Ebiquity reports small pre-tax profit
25 Jan 2012 | by Daniel Farey-Jones
Revenues increased 17% year on year to 24m, boosted by the acquisitions of The Joined Up Media Company in Russia, and media analytics and reputation management company Echo Research, last year ... efficiency following last year's acquisition of Xtreme. "Whilst we cannot be entirely immune from ...
Adobe swoops on Efficient Frontier
30 Nov 2011 | by Daniel Farey-Jones
in the same month Adobe moved further into the advertising services space, with the acquisition of video ...
Ipsos completes acquisition of Synovate
13 Oct 2011 | by Emily Tan
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US...The acquisition , announced on 27 July, was approved by ordinary shareholders on 16 August ... the single global name of Ipsos. The acquisition is particularly strategic for Ipsos operations in Asia ... . "This acquisition will strengthen our network in the region." In China, where Ipsos has been ...
THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention
12 Oct 2011 | by Nicola Clark
Gloyne, global talent acquisition manager at Nokia, says that today's recruitment landscape requires a ...
Sky moves Mellis to head database services arm
08 Sep 2011 | by Daniel Farey-Jones
business consultancy Cap Gemini as direct customer acquisition director . ...
Facebook ad prices rise as brands ramp up campaigns
19 Jul 2011 | by Sarah Shearman
in Facebook campaigns decreased cost per acquisition by 32%. Retail gets the best click-through rates ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
