Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
with the $30m acquisition of Californian juice-maker Evolution Fresh, opening the first branded store in the US ...
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Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ... it others will follow, it just makes sense." Everson on The $1bn acquisition of Instagram: We ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
have changed. Another factor has been acquisitions. As we acquired companies over the years ...
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ... and intelligence at Syncapse Corp, added that, far too often, corporations are too tied to mass acquisition of fans ...
Sector Insight: Men's grooming and shaving
25 Jan 2012 | by Jane Bainbridge
was responsible for the integration of the Radox and Brylcreem brands following their acquisition from Sara Lee ...
Durex campaign promises to help couples get in sync
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
, following RB's acquisition of SSL, which owned the Durex and Scholl brands, in July 2010 . Follow ...
Lynx lines up campaign for new haircare range
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
s acquisition of Alberto Culver, which owned the TRESemm , Simple and VO5 brands. Sykes added that the acquisition had enabled Lynx to move into hair products because of the expertise that the deal brought ...
PZ Cussons buys Fudge hair brand in £25.5m deal
06 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
: "The acquisition of Fudge further strengthens our newly formed beauty division and broadens its ... . "Following this acquisition our balance sheet remains strong giving us flexibility for further investment ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
increased and the company says it is driving marketing efficiency in both retention and acquisition ... LoveFilm's full acquisition by Amazon earlier this year offers opportunities such as integration ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
