UM lands Zipcar's £4m planning and buying account
21 Mar 2012 | by Nick Batten
acquisitions and brand awareness. Weber Shandwick will work closely with Zipcar UK's newly appointed ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
of acquisitions role. His role at Sky no longer exists in its current capacity and instead is handled by new ...
Jaguar unveils global 'alive' strategy
02 Mar 2012 | by Alex Brownsell
's marketing since its acquisition by Tata Motors for $2.3bn in 2008. Global communications director Ian ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
the creation of Kitcatt Nohr Digitas and Publicis Chemistry and DAD s acquisition by SapientNitro ...
Marketing in China: Taming the dragon
02 Aug 2011 | by Patrick Brzeski
Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal. The drinks manufacturer took a controlling stake in ShuiJingFang, a famous brand of baijui, a spirit that dates back to the 14th century. The deal marks the first time a foreign company has gained control of a ...
Brand Health Check: Volvo
28 Jul 2011 | by Alex Brownsell
Volvo once possessed the most clearly positioned brand of all automotive manufacturers. It could be defined by a single word: safety. The mere mention of the Swedish marque conjured up images of dull but reliable vehicles. In the wake of a failed acquisition attempt by Ford in 1999, however, Volvo began ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
announced its landmark acquisition of a Chinese drinks company, the importance of emerging ... and in social media. 'Bolt-on acquisitions don't work,' added Fennell. 'The winners in the agency world ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
Rapier to handle its 7m account in May . While Carlyle has promised that the acquisition ...
Ogilvy & Mather retains UK and pan-Euro Europcar brief
07 Apr 2011 | by Matt Williams
an extensive relaunch of the Europcar brand. The rebrand came after the company's acquisition of its rival ...
Volvo hires Richard Monturo as global marketing head
24 Feb 2011 | by Alex Brownsell
acquisition from Ford Motors in a $1.8bn deal 12 months ago. At the time, Geely chairman Li Shufu promised ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
