Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
with the $30m acquisition of Californian juice-maker Evolution Fresh, opening the first branded store in the US ...
Search results for acquisition
Search filters:
By Industry Sector
-
Fast Food
Click 
to remove filters
Add Search Filters:
By Publication
- brandrepublic.com (1)
- marketingmagazine.co.uk (15)
- prweek.com (1)
By Channel
- Agency (2)
- Digital marketing (2)
- Direct Marketing (1)
- Marketing (14)
- Media (2)
- More...
- New Business (1)
- PR (1)
- Research & Data (3)
- Less...
Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last week. Pizza Hut head of marketing Chris Tebben said: Pizza Hut UK is taking huge strides to create ...
Starbucks enters energy drinks market with green coffee
22 Mar 2012 | by Sarah Shearman
include the acquisition of juice brand Evolution Fresh in November last year, and the launch of 200 drive ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
increased and the company says it is driving marketing efficiency in both retention and acquisition ... LoveFilm's full acquisition by Amazon earlier this year offers opportunities such as integration ...
Burger King hands European marketing role to innovation chief
15 Feb 2011 | by John Reynolds
acquisition by private-equity owners last year. Last month, Marketing revealed that UK and Ireland ...
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
issues and sweeping organisational themes; an eloquent discourse on such seminal matters as acquisition ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
votes, suggesting that brand perceptions have not been dented by Coca-Cola's acquisition of a majority ...
Helen Edwards on Branding: Xerox means business
13 Oct 2010 | by Helen Edwards
before the ACS acquisition, through the natural step of offering outsourced documentation management ... , following its $6.4bn acquisition in 2009. - Burns believes that if Xerox had not embraced change since ...
Burger King sold to private equity company
03 Sep 2010 | by John Reynolds
millionaire. The move marks 3G's first significant acquisition. In July this year, Marketing revealed ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a...Now the economy is out of intensive care, brand acquisition activity is picking up again. Already this year Johnson Johnson has flirted with Korres, a bidding war has broken out over niche retailer Cath ... in the history book of brand acquisition. - Friends Reunited Last year ITV finally sold its 'foot in social ...
Additional Information
Campaign Jobs
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
